Blog

2017 Awards – Year in Review

As tempting as it is, we managed to not post every award that came through the McDill doors in 2017. But as we look ahead to 2018, it’s nice to know we made marks for our clients this year. And we’re exceptionally proud that most of these awards were for our favorite type of work:…

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BrandStorm Takeaways: The Top 5

Find Your Posse – In Life and in Marketing Perhaps the best thing about BrandStorm is the sheer thrill of being around other marketers of fresh produce. It’s literally the only couple of days a year that you can be 100% certain that you don’t have to explain what you do. And it’s the ideal…

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Project Spotlight: Katz Gluten Free Packaging

Gluten-Free & Delicious?! We’ll be the judge of that. We will be the first to admit that when Katz Bakery called us to talk about their gluten-free frozen desserts, we were intrigued. We’ve certainly seen the rise of gluten-free products go from trend to category staple so it’s not like we were surprised… But we…

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Rethinking Your Packaging: NOW is the Time!

After years of developing packaging for brands in retail grocers — we’ve seen first-hand how critical an effective design can be. With the a rapidly changing market of discerning consumers, packaging design has never been more critical. We could rattle off hundreds of reasons why now is the time to rethink your brand’s packaging ……

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VIDEO: Expo West 2017 Highlights

It was another record-breaking year at ExpoWest! From on-trend flavors and formats, to cool cause marketing and the use of VR — we loved a lot of what we saw. Check out some of the highlights in our video! Let us help you stand out at your next trade show. Contact us to learn more!

SnackWell’s: Been There Done That

SnackWell's Devil's Food Rebrand

The SnackWell’s brand has seen quite an evolution over the years. From the iconic brand in the 80’s to that tribal tattoo vibe in the 90’s, SnackWell’s has been there and done that. So when the McDill team was approached to bring it into the era of “free from” ingredient statements for a “family friendly”…

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Epic Brand Departure

Group shot of Martinelli's fruit juice products

When you’ve spent 100 years building a brand that embodies your generations of family business and a commitment to premium quality—you don’t take deviating from it lightly. And trust us, when we approached Martinelli’s to consider working with us, there was a lot of persuading to do. They had never worked with an outside agency,…

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