BCOWW

Savvy Branding

PROJECT:

Develop messaging, branding, collateral and packaging for a Home Goods Manufacturer (BCOWW) and its products.

PROCESS:

  • Develop corporate messaging, positioning and tagline
  • Create corporate collateral andwebsite to identify the umbrella brand
  • Establish product branding,messaging, packaging and merchandising for key items

RESULTS:

The branding, messaging and packaging developed for BCOWW’s Lounge Lizard product was credited with earning its distribution at Bed, Bath & Beyond.