Launch and manage social media channels for Grimmway Farms & Cal-Organic Farms.
- Launch core social media channels (Facebook, Twitter) and expand (YouTube, Pinterest)
- Develop and execute seasonal content and promotion strategies for both brands
- Design and execute monthly advertising campaigns
- Co-host and manage promotional Twitter parties
Grimmway’s social media audience quickly grew to thousands of engaged consumers. Efforts have been so successful that social media continues to lead much of the company’s consumer marketing.