GRIMMWAY FARMS SOCIAL MEDIA

Online Engagement

Project:

Launch and manage social media channels for Grimmway Farms & Cal-Organic Farms.

Process:

  • Launch core social media channels (Facebook, Twitter) and expand (YouTube, Pinterest)
  • Develop and execute seasonal content and promotion strategies for both brands
  • Design and execute monthly advertising campaigns
  • Co-host and manage promotional Twitter parties

Results:

Grimmway’s social media audience quickly grew to thousands of engaged consumers. Efforts have been so successful that social media continues to lead much of the company’s consumer marketing.