LITEHOUSE

High-Impact Campaigns

Project:

The fresh choice is clear! Reinforce Litehouse’s position as a leader in the fresh dressing category with an overhaul of its imagery, packaging and collateral.

Process:

  • Develop direct marketing and advertising campaign targeting retail customers
  • Create library of product imagery and a collateral system unifying product categories
  • Design POS for in-store support

Results:

The promotion was very well received by retailers. With the use of product POS, both Litehouse and retailers saw a marked increase in sales.