Liquid Ingenuity at the drop of a hat. Develop integrated marketing campaign for a liquid handling company to drive sales in targeted vertical markets.
- Develop key messages and campaign theme
- Create highly customized direct marketing program to cover 3 tiers of sales opportunities
- Strategize ideas and materials to support internal team
- Develop trade advertising campaign and media calendar
- Implement trade public relations plan
The direct marketing campaign effectively created sales opportunities that offered significant revenue potential for the company. The company saw an increase in media coverage — reinforcing sales efforts — and the internal program was well received.