Rain for Rent

Savvy Branding

Project:

Liquid Ingenuity at the drop of a hat. Develop integrated marketing campaign for a liquid handling company to drive sales in targeted vertical markets.

Process:

  • Develop key messages and campaign theme
  • Create highly customized direct marketing program to cover 3 tiers of sales opportunities
  • Strategize ideas and materials to support internal team
  • Develop trade advertising campaign and media calendar
  • Implement trade public relations plan

Results:

The direct marketing campaign effectively created sales opportunities that offered significant revenue potential for the company. The company saw an increase in media coverage — reinforcing sales efforts — and the internal program was well received.