Sakata Seeds

High-Impact Campaigns
  • Sakata Seeds SunPatiens, McDill Associates, campaign, marketing, design, creative

Project:

Develop trade-focused campaign to promote 10 years of Sakata Seeds SunPatiens flowers

Process:

  • Refine messaging and positioning for product to address 3 key audiences within the trade
  • Develop campaign theme and infographic as key element of integrated efforts
  • Create print and online advertisements
  • Collaboratively design “experience” for key event to promote (and celebrate) SunPatiens
  • Develop special media kit for bloggers and influencers

Results:

Effectively supported category leadership and product positioning
Campaign and product performance earned prestigious award from a major media publication

“The campaign that McDill developed for our SunPatiens flowers successfully elevated our presence in the industry at a time that was critical to maintain brand leadership. They helped us hone in our key messages, and effectively deliver them to our key customer base. We’ve had really positive feedback to the campaign—including an award from a major trade publication for the marketing efforts and product performance."

—Alecia Troy, Marketing Manager, Sakata Seeds