SANTA CRUZ FISH CO

Powered Packaging

Project:

Create retail and club packaging for new line of sustainable seafood.

Process:

  • Identify points of difference with product and develop key messages
  • Create Santa Cruz Fish Company brand and establish corporate look and feel
  • Work with client to develop packaging structures and choose vendors
  • Shoot custom glamour photography for each product
  • Create packaging designs and coordinate with vendors to ensure print quality
  • Support client with additional marketing services including retail presentation templates, corporate website and marketing collateral

Results:

Packaging design was imperative to retail acceptance and trial, particularly given the price point. Line extensions were created after a successful launch of initial items.