SunOpta

Powered Packaging

Project:

Packaging development for various divisions of SunOpta, from product naming and brand development to package design, photography and line extensions.

Process:

  • Beginning with the development and successful launch of SunOpta’s OE Energy drink which involved naming, brand development, package design and marketing support — McDill was identified as a key creative resource by multiple divisions of SunOpta
  • Create retail and club package concepts for new items are developed and shown to potential buyers
  • Shoot custom photography for a variety of items for specific package designs
  • Produce line extensions and work with print vendors on client’s behalf on a variety of packaging from Tetra Pak boxes and master cartons to juice cartons and frozen fruit bags
  • Support marketing team with addition strategies, collateral ideas and online recommendations

Results:

“On behalf of our entire development team, I want to thank McDill for assisting in the successful launch of our Organic Opta Energy drink. We were able to bring this product to market very quickly, and their artful insights and technical abilities helped us create a product that is really outstanding. I highly recommend the McDill team to anybody looking for superior package design.”

—Greg Hill, (former) Private Label Project Manager for SunOpta