TANIMURA & ANTLE

High-Impact Campaigns

Project:

Develop and execute seasonal promotions for Tanimura & Antle’s Artisan Lettuce to establish market demand and build retail distribution.

Process:

  • Build on established messaging and positioning with seasonal promotions focused on lifestyle messaging
  • Develop promotions with integrated tactics to reach both trade customers and consumers
  • Measure impact of promotions to track distribution goals

Results:

The promotions directly supported the dramatic increase in retail distribution which in turn created consumer awareness and loyalty.

Season’s Bringing Promotion – Produce Business Marketing Excellence Award

Salad Smarts Promotion – Gold Davey Award