Tom Lange

Savvy Branding

Project:

Develop messaging, branding and collateral for a 75 year old company to help distinguish its business from its competition.

Process:

  • Develop corporate messaging, positioning and tagline
  • Refresh and unify family of brands for a consistent look
  • Create new corporate collateral, website and trade show booth
  • Roll out new image through trade advertising campaign

Results:

The new image re-established Tom Lange’s leadership in the industry and created a foundation for the company to build on over subsequent years.