Develop messaging, branding and collateral for a 75 year old company to help distinguish its business from its competition.
- Develop corporate messaging, positioning and tagline
- Refresh and unify family of brands for a consistent look
- Create new corporate collateral, website and trade show booth
- Roll out new image through trade advertising campaign
The new image re-established Tom Lange’s leadership in the industry and created a foundation for the company to build on over subsequent years.