Category Archives: What’s In

2018 Trade Shows: It’s Your Year

While some of us are just warming up to 2018, others are well into the zone of making this the best year yet for trade show events. And with shows in every industry more competitive than ever, it’s critical to ensure a solid game plan is planned, executed and measured. From new product launches and…

Read More

2017 Awards – Year in Review

As tempting as it is, we managed to not post every award that came through the McDill doors in 2017. But as we look ahead to 2018, it’s nice to know we made marks for our clients this year. And we’re exceptionally proud that most of these awards were for our favorite type of work:…

Read More

BrandStorm Takeaways: The Top 5

Find Your Posse – In Life and in Marketing Perhaps the best thing about BrandStorm is the sheer thrill of being around other marketers of fresh produce. It’s literally the only couple of days a year that you can be 100% certain that you don’t have to explain what you do. And it’s the ideal…

Read More

SnackWell’s: Been There Done That

SnackWell's Devil's Food Rebrand

The SnackWell’s brand has seen quite an evolution over the years. From the iconic brand in the 80’s to that tribal tattoo vibe in the 90’s, SnackWell’s has been there and done that. So when the McDill team was approached to bring it into the era of “free from” ingredient statements for a “family friendly”…

Read More

Epic Brand Departure

Group shot of Martinelli's fruit juice products

When you’ve spent 100 years building a brand that embodies your generations of family business and a commitment to premium quality—you don’t take deviating from it lightly. And trust us, when we approached Martinelli’s to consider working with us, there was a lot of persuading to do. They had never worked with an outside agency,…

Read More

New Business Developer: A Day In The Life

You may be wondering, what does a day in the life of a new business developer look like? Lets just say that all you can plan for is the unexpected… From caffeine to conference calls, creative reviews to finalized proposals, gossip blogs to spur-of-the-moment brainstorms, our very own Lisa Hansen reveals what the new biz hustle…

Read More