McDill Associates’ Work Featured in Brand Packaging

Soquel, CA—McDill Associates, a marketing firm based in the Monterey Bay Area, has just been published in the national magazine Brand Packaging for its Laptop Lunches Bento-Ware packaging redesign for Obentec. Laptop Lunches, a line of waste-free containers for meals and snacks, was created by two local Santa Cruz moms and is sold in national retailers such as Whole Foods and on the company’s website.

Obentec partnered with McDill to revamp its product messaging as well as its packaging design for the Bento-Ware line. Primary goals of the redesign feature better communication of the product attributes and provides ease of merchandising to retailers. The redesign is credited with increasing sell through rates by 20% and earned the agency an Hermes Award and Davey Award. Brand Packaging, a leading publication in the design and marketing industries features the project for its (Re)New section, a before and after comparison of packaged goods.

“We are thrilled to have earned coverage in a magazine that is so well respected and known in our industry. The project is a great example of how much impact packaging design can have on our clients’ sales and marketing,” commented Melissa McDill, Creative Director for McDill Associates.

The article is in the January/February issue of Brand Packaging and can be seen online.

McDill's brand development of Bento-Ware

Any project that focuses on a redesign of the packaging comes out of the research and exploration of the company’s growth and overall brand development. In addition, the latest in design trends sparks new creative design ideas. The result is a packaging design that reflects the company’s new direction and poised for growth .