Shannon is an integrated marketer with 20 years of experience crafting strategic plans and putting them into action to deliver results. From Silicon Valley tech giants to Santa Cruz non-profits, Shannon’s B2B and B2C campaigns elevate brands, boost sales and inspire engagement. Specializing in conversion optimization and content development, Shannon leads creative and technical teams to design and develop websites, digital campaigns, and more. A long-time Bay Area resident, Shannon earned her B.A. in Liberal Arts from UC Santa Cruz and certificates in Marketing and Digital Marketing from UC Berkeley and UC San Francisco.