Corporate brand, messaging, extensive product development (Carrot Chips and more!), award-winning photography, packaging design, collateral and social media program for the world’s leading grower of carrots.
“McDill conceived the carrot chip product and recommended positioning it as a healthy alternative to salty snacks. Clearly, it resonated with consumers as sales exceeded projections by 500%, effectively launching Carrot Chips as an extension of the Grimmway brand while creating an entirely new product category. They are a great addition to any marketing team.”