SnackWell’s

High-Impact Packaging, Inspiring Visuals, Savvy Branding
  • SnackWell's, Brand, McDill Associates, Design, Creative
  • SnackWell's, Brand, McDill Associates, Package Design, Creative
  • SnackWell's, Brand Packaging Article, McDill Associates, Design, Creative
  • SnackWell's, In-Store Display, Brand, McDill Associates, Design, Creative
  • SnackWell's, Lifestyle Photography, Brand, McDill Associates, Design, Creative
  • SnackWell's, Brand, McDill Associates, Design, Creative
  • SnackWell's, Brand, McDill Associates, Package Design, Creative

Developed brand refresh, style guide, packaging design for 20 SKUs and merchandising display to effectively reposition the SnackWell’s brand from the Fat Free brand of the 90’s to a forward-thinking family brand.

Read more about the rebrand:

McDill Associates Partners with Back To Nature Foods on SnackWell’s Rebrand

 

The SnackWell’s brand encompasses several products in the family. Here’s a larger view of the impact on the rebrand.