High-Impact Packaging, Inspiring Visuals, Savvy Branding
  • SnackWells brand and tagline
  • Brand Packaging article on SnackWell's re-brand

Developed brand refresh, style guide, packaging design for 20 SKUs and merchandising display to effectively reposition the SnackWell’s brand from the Fat Free brand of the 90’s to a forward-thinking family brand.

Read more about the rebrand:

McDill Associates Partners with Back To Nature Foods on SnackWell’s Rebrand


The SnackWell’s brand encompasses several products in the family. Here’s a larger view of the impact on the rebrand.