Savvy Branding

The first step in building a successful brand is developing a strategy for differentiating the product or service from competitive offerings. At McDill, we work closely with our clients to identify or create differentiators, leveraging existing research, or executing quantitative or qualitative research studies. To create savvy branding, we dig deep, talk to customers, potential customers, partners, influencers, and our clients to build a strong brand strategy, positioning and personality, supported by an effective, persuasive messaging platform. With that in place, we get to work on applying strategies through effective promotional materials and results-driven campaigns.

  • Market & Audience Research
  • Strategic Planning
  • Key Message Development
  • Brand & Product Naming
  • Brand Development
  • Brand Materials

Click on a case study below