Develop messaging, branding, collateral and packaging for a Home Goods Manufacturer (BCOWW) and its products.
- Develop corporate messaging, positioning and tagline
- Create corporate collateral andwebsite to identify the umbrella brand
- Establish product branding,messaging, packaging and merchandising for key items
The branding, messaging and packaging developed for BCOWW’s Lounge Lizard product was credited with earning its distribution at Bed, Bath & Beyond.