The fresh choice is clear! Reinforce Litehouse’s position as a leader in the fresh dressing category with an overhaul of its imagery, packaging and collateral.
- Develop direct marketing and advertising campaign targeting retail customers
- Create library of product imagery and a collateral system unifying product categories
- Design POS for in-store support
The promotion was very well received by retailers. With the use of product POS, both Litehouse and retailers saw a marked increase in sales.