Create retail and club packaging for new line of sustainable seafood.
- Identify points of difference with product and develop key messages
- Create Santa Cruz Fish Company brand and establish corporate look and feel
- Work with client to develop packaging structures and choose vendors
- Shoot custom glamour photography for each product
- Create packaging designs and coordinate with vendors to ensure print quality
- Support client with additional marketing services including retail presentation templates, corporate website and marketing collateral
Packaging design was imperative to retail acceptance and trial, particularly given the price point. Line extensions were created after a successful launch of initial items.