Category Archives: What’s In

McDillPhoto.com : New Photo Site!

No matter what type of purchase decision we’re faced with, we all shop with our eyes. This makes imagery a critical investment to any company, brand, service or product. It’s tempting to take the DIY approach—but there’s a time and a place to trust professionals. The award-winning team behind McDill Photography can be trusted to…

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Pure Flavor Rebrand: Project Spotlight

A Lifestyle Brand…In Fresh Produce?! When we took on the Pure Flavor rebrand project, the challenge was a really juicy one—to create a lifestyle brand. The idea was that this leading greenhouse grower wanted to promote more than just it’s high quality, trusted fresh vegetables. This special company is forward-thinking enough to promote a healthy…

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Highlights from Expo West 2018

It never ceases to amaze us how much Expo West grows each year. 2018 brought an awesome focus on Hot Products with an extra day dedicated to emerging brands and new disruptors. Other than the trends we expected (think plant-based, functional, protein bars and healthier snacks)—there were a few things worth noticing. Watch the video…

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2018 Trade Shows: It’s Your Year

While some of us are just warming up to 2018, others are well into the zone of making this the best year yet for trade show events. And with shows in every industry more competitive than ever, it’s critical to ensure a solid game plan is planned, executed and measured. From new product launches and…

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2017 Awards – Year in Review

As tempting as it is, we managed to not post every award that came through the McDill doors in 2017. But as we look ahead to 2018, it’s nice to know we made marks for our clients this year. And we’re exceptionally proud that most of these awards were for our favorite type of work:…

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BrandStorm Takeaways: The Top 5

Find Your Posse – In Life and in Marketing Perhaps the best thing about BrandStorm is the sheer thrill of being around other marketers of fresh produce. It’s literally the only couple of days a year that you can be 100% certain that you don’t have to explain what you do. And it’s the ideal…

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SnackWell’s: Been There Done That

SnackWell's Devil's Food Rebrand

The SnackWell’s brand has seen quite an evolution over the years. From the iconic brand in the 80’s to that tribal tattoo vibe in the 90’s, SnackWell’s has been there and done that. So when the McDill team was approached to bring it into the era of “free from” ingredient statements for a “family friendly”…

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