Stock Value Rises for Aptose with McDill’s Rebrand

Aptose Biosciences Brand Strategy and Launch Campaign

Project:

Identify a new company name, messaging platform, brand and visual elements to relaunch a newly-acquired biotechnology company into the marketplace. Support brand launch with an integrated campaign including new website, advertising, and targeted direct marketing effort.

Process:

  • Develop brand personality and new company name
  • Design company logo
  • Create messaging platform and matrix
  • Design and produce digital and print business systems
  • Professional photography of executive team
  • Website design
  • Custom digital animation
  • Digital advertising
  • Development and printing of branded materials, including apparel and signage
  • Direct mail campaign for 75 key market analysts

Results:

“Our team was very impressed with the McDill team and their work as part of our rebranding campaign, and I highly recommend choosing McDill as a creative partner. We had a very tight deadline, and the McDill team did everything possible to ensure we achieved our goals, and never failed to go the extra mile. Notably, we received strong praise for our new public brand and image from our investors, collaborators, and from Wall Street – we noted a 10% move in the stock price and significant number of shares traded in just the first 48 hours after brand launch.”

—Avanish Vellanki, Senior Vice President and Chief Business Officer, Aptose Biosciences